Mix Marketing Plan Essay Example for Free

Mix Marketing Plan Essay The mix marketing plan below is for the 2009 Mitsubishi Outlander compact all wheel drive (AWD) priced under $40,000. This market plan below describes the target market and objectives that are necessary to capture the target market. Furthermore, the plan offers recommendations and some of them methods necessary to promote the Mistubishi Outlander and create awareness of its release on to the market in 2009. Also in the mix market plan is situational analysis that is broken down into four parts. The first part is the current product which describes the brand and core product which in this case is the Mistubishi Outlander. The second part discusses the factors that will affect the price of the Outlander such as competition and demand. The third aspect talks about the current distribution and method in which to distribute the Outlander. This part also talks about the intensity of distribution and the intermediaries used to distribute the Outlander and the factors that influence the distribution such as storage and transport of the Outlanders from point of manufacture to the point of sale. The fourth situational analysis aspect is the promotional theme and the elements integrated in the promotion mix. The theme is that of cross between an all wheel drive and a sports utility vehicles that is both excellent as urban cruiser as well as an off road medium sized vehicle. The recommended target market for the Outlander is mainly the medium sized family that enjoys occasional family trips out of urban localities. The age group of the consumer interested in purchasing the Mistubishi outlander will range between 25 to the 50 years of age. This demographic will most likely reside in the upper middle class suburbs of Perth. The main aim of this mix marketing plan is to make consumers familiarise themselves with the Outlander, promote the outlander to all intermediaries through workshops and seminars. Increase volume of promotional content of the Outlander through media channels such as online advertising, email promotions, radio and television advertisements. The customers are made of the Mistubishi Diamond Advantage. Situational Analysis Current Product: The Mistubishi outlander is a cross over all wheel drive (AWD) from the product line of the Mitsubishi Motor Company. The Outlander is a shopping type of consumer product that is in its Introduction stage. It is a compact AWD that can be driven in urban areas as well as off road. However, the Outlander does not have Electronic Stability control system (ESP) but does come with an expandable row making it a seven seater and a bisected rear door for easy accesses to the rear cabin space. The ESP can always be added on to the future cars by adopting the system that is used in other Mitsubishi models. Current Pricing: The current influences on the price of the Outlander include demand, competition and other external factors such as economic situation and good value pricing (Kotler et al.2007, 350). The Mistubishi Outlander is in the monopolistic market as they are many sellers offering alternatives (Pierre and Toulemonde 2009, 1347) .AWDs such as the Toyota Rav Four and Nissan Extrail. The pricing objective of the Outlander is based on the price of competitor’s model of SUVs and the mix of models of the Outlander offered by Mistubishi under $40000. Current Distribution: The outlander is distributed indirectly from the factory through intermediaries such as the dealerships. Intermediaries provide a link between the manufacturer and consumer (Ansari, Mela and Neslin 2008, 60).The dealers include organisations that specialise in Mistubishi vehicle sales and services. Distribution of the outlander is selective for easier negotiations and one tone customer interaction. Some of the factors that may affect distribution include transport and Storage of the Mistubishi outlanders from the point of manufacture to the point of sale. Current Promotion: The main objective is to get the consumers familiarise themselves with the new Mitsubishi Outlander. The theme is that of a sports utility vehicles that is both excellent as urban cruiser as well as an off road medium sized vehicle. Advertising, direct Marketing sales promotions are some of the methods used to show to the customer the sporting side as well as its ability to use as urban vehicle through events such as the Dakar Rally. Recommended Target Market The recommended target market for the Outlander is mainly the medium sized family that enjoys occasional family trips out of urban localities. The age group of the consumer interested in purchasing the Mistubishi outlander will range between 25 to the 50 years of age. The consumer will most likely come from middle class urban setting and enjoys showing off the off-road capabilities of their car while being a comfortable and stylish car to drive around town. This target market has the most potential because the outlander is an urban sports vehicle that has an extra row of seats to accommodate a total of 7 passengers as compared to its rivals on the market within the same price range. The outlander also comes with a lot more standard features as compared to its rivals on the market. Some off the unique features include interchangeable all wheel drive that can be selected at any driving speed. The outlander also has a compact third row seat that does not compromise boot space and is still accommodate two extra passengers. Recommended Marketing Objective:’ In order to keep the Mitsubishi Outlander ahead of the other brand of cross over AWDs on the market, some short term marketing strategies will have to be put in place. These include : Making the consumers familiarise themselves with the Outlander, promote the outlander to all intermediaries through workshops and seminars. Increase volume of promotional content of the Outlander through media channels such as online advertising, email promotions, radio and television advertisements. Another approach would be to promote the Outlander through competitions, sponsorships of sporting activities and discounted sales to the first few customers. Boost the appeal of the outlander by offering membership to outlander car club through the Mitsubishi Diamond Advantage as part of a package deal for the purchase of an Outlander which is a 10 year 160 000 km drive train warranty and the 5 year unlimited 130 000 km warrant plus roadside assistance. Product recommendations Since the product at hand is a motor vehicle, the product packaging will not be required however all other aspects of the product such as branding extensions will be taken into consideration. The product at focus is the Outlander which comes from the product mix of Mitsubishi motor company; it only has one product lines with a narrow width. Therefore, only the depth of the product mix can be explored to give the consumer a variety to pick from the range of Outlanders available. The Mitsubishi Outlander is offered in three models namely the LS, XLS and the optional XLS Luxury pack. The Three models offered come with different options and at a varied price range depending on the added extras. However, the base model still has a starting base price of $31,990 that is fixed depending on whether the customer chooses to add extras to the vehicle. The base model of the outlander is the Ls which comes with 2.4 litre 4 cylinder MIVEC engine, driver and passenger side airbags. The LS models also comes with All Wheel Control 4WD (AWC), air condition, cruise control, Keyless entry, power windows, a steering wheel with audio controls, Stability and traction control. The XLS model has added on features that the LS does not have such as: Continuously variable automatic transmission (CVT), INVECS Smart Logic and 6 steps Sports Mode, Paddle gear shifts, Smart Key, Bluetooth voice activated phone connectivity, chrome grill surround, 18† alloy Wheels, Reverse parking sensors, Adaptive Front Lighting system, High intensity Discharge Head Lamps (HID), Fog Lamps and Privacy Glass. The third model of the outlanders is the optional XLS Luxury pack. This model has additional feature to the XLS model. These key features include 18† 7 spoke wheels, chrome exterior highlights, electric sunroof, Rockford Fosgate premium sound system with 9 speakers, Rear entertainment system, Mitsubishi Multi Communication system (MMCS) including satellite navigation and reverse camera, automatic dusk sensing head lamps, automatic rain sensing wipers, leather seats facings, power driver seat and heated front seat. Pricing recommendations The pricing recommendations for the Mitsubishi Outlander will include the product line price, product bundle pricing and optional –product pricing. The product line price in this situation is considered because the product line width is narrow and limited to the Outlander models namely the LS, XLS and The Optional XLS model. Therefore, the pricing of the models will also be affected by what model is being sold through the intermediaries to the consumer. The purpose is to insure profit maximisation of the base model LS by mass distribution to the companies and leasing companies. With the LS having least of the features, making it the level entry model of the Outlander models. The second thing that is considered when it comes to product line pricing is the optional product line pricing. This will help increase the Mitsubishi profits from the sale optional accessories that can be added to the features of the Outlander’s base model the LS. Some of the features intended for the target market include, 18† alloy wheels, reverse parking sensors, High intensity Discharge Head Lamps (HID), Fog Lamps and Privacy Glass, electric sunroof, chrome exterior highlights, Rockford Fosgate premium sound system with 9 speakers and rear entertainment system. The perceived value of the extras is reasonable priced as all extras added on to the Outlander models come with a 5 year 130000 km warranty. The last recommendation for product line price is product bundle pricing, where the Outlander models are sold as bundles. This can be achieved when either selling the Outlanders with just the basic features at a much lower price as compared to the base models. The target market is leasing companies, private and government organisations in bulk. Furthermore, pricing adjustments can be made to increase sales such as discounts on bulk buys and end of financial year sales and further discounts for early or cash payments. The Outlander is not new to the car market, therefore the new product pricing strategy that is recommended is the market –penetrating pricing strategy to attract a large number of buyers and share market as it’s a medium quality and medium price product. Distribution recommendations The recommend method of distribution channel is using indirect channel through intermediaries such as agents, retailers and wholesalers. The intermediaries act as the third party link between the Mitsubishi and the consumers. The involvement of intermediaries allows the Mitsubishi to reach geographical dispersed groups and avoid direct investment. The Mitsubishi car company does not have to have a direct involvement with credit facilities or have local knowledge of customers. Furthermore, Mitsubishi can earn a greater return by investing in their main business rather than in direct marketing. The intermediary can deal directly with the customers at a more efficient and effective level often provide a supplier or manufacturer more returns than the manufacture can achieve on their own. This due to the amounts of contacts they have in the industry, experience, specialisation and scale of operation. Therefore, the channel of distribution is the retailer channel. That is from the manufacturer to the retailer then the consumer. The retailers sell the Outlander directly to the customers by so doing making the level of distribution intensity selective. This enables Mitsubishi deal directly with a few selected dealers that sale and provided services of goods manufactured by the Mitsubishi motor company. Channel conflict is minimised by dealing directly with intermediaries who are responsible for delivery and sale of the Outlanders. By doing so the conflict most likely to arise is between the Mitsubishi and the exclusive distributors. Promotion recommendations Before any promotional recommendations can be made in terms of promotions for the Mitsubishi Outlander, a number of things have to be considered. The major decision that has to be made includes objective setting, advertisement budget, advertising strategy and evaluation. When it comes to setting the budget, the product life cycle (PLC) has to be taken into consideration. From the introduction of the new Outlander where light advertising and pre introduction publicity to heavy advertising and awareness. This is the growth stage where brand loyalty and personal selling are greatly enforced. The maturity stage involves the decrease in sales promotion personal selling and the decline stage is where advertisements and promotions reduce with limited sales. These stages will determine the over head for the budget. The other promotional recommendation is the public relations mix and media selection through which to do the advertising. The media strategy includes selecting the media format. For example the newspaper has mass audience following and is good for targeting a specific audience via quick distribution. Magazines are mainly for segmented audience however, the information is intensive and highly visual. Television combines both sight and sound however most ads are ignored and only good when trying to build brand awareness and if there are adequate financial resources for the advertisement. However, radio has immediate delivery and good for stimulate impulse purchasing, cheap to advertise but does not have a visual impact. Last, there is outdoor advertising at the car dealership on the lawns where there is great traffic flow. Sales promotion is also another way to attract new customers to the Mistubishi Outlander. This also helps retain loyal Outlander customers and also regain past purchasers who have no longer purchase Mistubishi Outlander. This can be achieved through cash – back offers, competitions, premium offers offering more test drives of the Outlander models. Promotions can also be done through personal selling and interpersonal communication with target consumer groups. This involves two way communications between sales people and individual customers. The sales people are the link between the Mistubishi motor company and the customers and vice-versa. Another method that can be used is direct communication using electronic network tools and technologies via the internet. Telemarketing, telesales other forms of direct marketing that can be used to promote the sale of the Outlander. Other unconventional methods of promotions that can be used are: viral marketing by passing on information to others creating exponential growth in the messages response. Viral communications incurs very little expenses however there is limited control over receipt of the messages. The forms of passing information and advertising that are becoming popular blogs. Blogging is one method of creating hype for a product with no costs and also be able to facilitate communication between organisations and their stakeholders. Endorsements by celebrities via paid verbal testimonials or physical association with a brand. The upside is that advertising air time is practically free and the public is often not informed whether the celebrity is renumerated by the company. Conclusion. The above mix marketing plan is designed for the 2009 Mitsubishi Outlander all wheel drive AWDs. The mix market plan describes the target audience and recommends ways in which to capture the intended market. The plan has further recommendation on how to create awareness for the 2009 Outlander and methods of price, distribution and promotion. The mix market plan also has situational analysis that breaks down the recommended mix marketing strategy into four aspects that current product, current pricing, current distribution and the current promotion. The mix market plan also explains the chosen theme that is a cross between an all wheel drive and sports utility vehicle that is also excellent as an urban cruiser. Furthermore, there is emphasis on the outlander’s unique features for vehicles whose base price is under $40,000.

Subversion of Class and Gender Roles in Jane Austens Persuasion Essay

Subversion of Class and Gender Roles in Jane Austen's Persuasion      Ã‚  Ã‚  Ã‚  Ã‚   In Jane Austen's Persuasion, Mrs. Croft makes but few appearances and delivers little dialogue.   Nevertheless, Austen gives her significant narrative and thematic importance.   Mrs. Croft provides a foil for several of the Elliots, while developing a commonality with the frequently ostracized Anne.   This bond between Mrs. Croft and Austen's heroine valorizes Mrs. Croft's radical views concerning feminism and marriage.   Beyond signifying a paradigm shift in such social morals, though, the roles of Admiral and Mrs. Croft allow Austen to subvert the dominant upper class culture.   By exhibiting superior but genuine manners, by demonstrating the complacency of the dominant culture, and by exerting their own counterculture, Admiral and Mrs. Croft expose both the foolishness and the artifice of their upper class acquaintances.      Ã‚  Ã‚  Ã‚  Ã‚   Austen clearly contrasts Mrs. Croft with Sir Walter, Elizabeth and Mary, and therein reveals the selfish and impractical nature of luxury, saying, "none of us expect to be in smooth water all our days" (50).   She admits to the confinement of a frigate, but notes that "any reasonable woman may be perfectly happy in one" (50, italics mine).   Meanwhile, Sir Walter cannot imagine life without "[journeys], London, servants, horses . . ." (10), and, for Elizabeth, "the sacrifice of one pair of horses would be hardly less painful than of both" (10).   Mrs. Croft thus highlights the Elliots' frivolousness.   The Crofts also illustrate Sir Walter's vanity, by moving his several looking glasses into storage, since Admiral Croft requires only one.   Similarly, Mrs. Croft exposes Mary's self pity, allowing us to co... ...ne Elliot as worthy not only of the noble relations of their family, but also of the superior culture of the Crofts.    Works Cited and Consulted Austen, Jane.   Persuasion.   1993.   Ware, Herts:   Wordsworth, 1996. Craik, W. A. Jane Austen in her Time. London: Nelson, 1969. DaDundo, Laura. "Jane Austen" Concise Dictionary of British Literary Biography. Vol. III. Detroit: Gale Research Inc., 1992. Harmon, William, and C. Hugh Holman. Handbook to Literature. Upper Saddle River, N.J.: Prentice Hall, 1986. Magill, Frank N., ed. English Novel: Richardson to Hardy. Pasadena: Salem Softbacks, 1980. Southam, Brian. "Jane Austen." British Writers. Vol. IV. Ed. Ian Scott-Kilvert. New York: Scribners, 1981. Tanner, Tony. "In Between: Persuasion." Persuasion. By Jane Austen. Ed. Patricia Meyers Spacks. New York: Norton and Co., 1995.   

Cinderella vs Ella Enchanted

Cinderella vs Ella Enchanted The tale of Cinderella has been heard and read for many generations. The idea of rags to riches has appealed to countless readers through varying accounts. The plot of Cinderella has become a traditional theme. Through different cultures and eras the theme has seen many copies, remakes, twists and views in literature, theater and film. Today’s era of blended families and conflicts in class statuses may be why Cinderella has been a classic. One of those twists is seen in the film Ella Enchanted. Ella Enchanted is not the same story, Cinderella redone, but has similar theme with varying differences. A version of Cinderella has been written by Jacob and Wilhelm Grimm. The brothers collected and researched folk tales early in the 19th century in Germany at a time of the French invasion under Napoleon in an effort to preserve the folklore stories. The brothers â€Å"are recognized as pioneers in the field of folklore research† (O’Niell). Although it was not their original intention, the brothers became famous children’s literature writers. Jacob Ludwig Carl Grimm and Wilhelm Grimm were born in Hanau, Germany. Jacob was born on January 4, 1785 and Wilhelm on February 24, 1786 to Philipp Wilhelm and Dorothea Grimm (Ashliman). The brothers’ upbringing began in a middle class lifestyle. Things drastically changed upon the death of their father in 1796. With financial assistance from an aunt Jacob and Wilhelm move to Kassel to attend Lyzeum. They proved themselves through hard work and ten hours a day studying. Sharing the same quarters, the long hours of immersing themselves in their studies was in effort to cope with loneliness and enduring social slights. Both brothers graduated head of their class. Wilhelm, already in poor health, suffered under the strict educational schedule. He struggled with bouts of asthma (O’Niell). In 1808 the brothers lost their mother leaving Jacob and Wilhelm to manage family matters and provide for their siblings (Tartar 391). Jacob accepted a position as a librarian in Kassel and Wilhelm soon joined him. It is during this time that the brothers began collecting folklore. In 1812 their first volume, Children's and Household Tales, is published. Wilhelm passed away at the age of 73 in December 1859 followed by Jacob in September 1863 at the age of 78 (Ashliman). Their stories have been redone and retold many times over. One such story line is seen in the movie Ella Enchanted, financed by Miramax films and directed by Tommy O'Haver. Tommy O’Haver, born October 1968 in Indianapolis, Indiana, began his career making Super-8 movies at a young age (IMDb. com: Tommy O'Haver). Studying journalism, he intended to become an art critic and moved to Los Angeles in 1991 to work in the film industry. He began in the mailroom at New Line and worked his way up to video publicity. During his studies at University of Southern California, he made several short films that were shown at film festivals that received positive responses. He directed Billy’s Hollywood Screen Kiss in 1998 and Get Over It in 2001 before directing Ella Enchanted in 2004 (â€Å"Tommy O'Haver†). He continues to direct with six more features under his credit up to his most recent film, An American Crime, in 2007. Miramax Films, a subsidiary of the Walt Disney Company, backed the production of Ella Enchanted. The company was founded by the Weinstein brothers, Bob and Harvey, in 1979. In 1993 they sold Miramax to the Disney company â€Å"for the greater stability that outside funding would bring† (Uhle). The company would still remain in New York but films would be distributed through Buena Vista, another subsidiary of Disney. In 2005 they left and formed their own company but Miramax remained a part of Disney. The story of Cinderella opens with the death of her mother and the grief she feels of her loss. Soon her father remarries a woman with two daughters. Although the daughters were beautiful on the outside, on the inside they were not. Cinderella was soon forced into a life of domestic servitude. A branch received from her father that she requested grows into a beautiful tree after her tears of sorrow water it. The little bird that sits in the tree is somehow magical as it gives Cinderella what she wishes. Upon learning of the three day festival where the prince is to choose a bride, she begs her stepmother to go but is refused. With the assistance of the bird Cinderella attends the event. Her identity is not revealed so the price does not know who she is. Captivated by her, he attempts to find her after her abrupt departure with one gold-covered slipper left behind. The tell tale doves inform the prince of each stepsister’s falsehood until he comes to Cinderella. The slipper fits perfectly and he recognizes the girl as his true love. Confirmed by the little doves, the prince marries Cinderella (Grimm). This version by the Grimm Bothers does not give a specific time or place setting but being a folklore tale one can assume it was in a time long past were the idea of courtship and romance was different than in today’s world. The plot’s rising action began with an invitation to a three day festival where the price is to choose a bride. Cinderella wishes to go but was given the task of sorting lintels not once but twice which she accomplished with the aid of little birds. Even though the chore was completed Cinderella was refused to attend the festival by her stepmother. The bird in the tree over her mother’s grave gave Cinderella clothes, one outfit each day, with each one more beautiful than the previous. She attended the festival where all admire her and the price is entranced by her beauty. Each day of her departure the price tries to find out who she is but she is able to elude him. On the last day she lost a slipper and the price declares he will marry the woman whom the slipper fits. The drastic measures the stepsisters execute were revealed to the price by the bird in the tree. The climax happens when Cinderella tied on the slipper and it fit. In the same moment the prince had an epiphany. He recognized her as the beautiful girl he danced with. In conclusion the price married her and at the wedding the stepsisters’ eyes were pecked out by doves as punishment when they tried to gain favor with Cinderella to share in her good fortune (Grimm). Depending on what the reader views in the story, each can come out with a different moral. The standard would be good will triumph over evil or goodness is rewarded while evil is punished. On a more humorous side, always be nice to your siblings because you never know if they are ever going to be richer than you. These morals are a little different then the movie Ella Enchanted. In the film Ella Enchanted the story begins with the birth of Ella and the gift, obedience, which is bestowed upon her by her fairy godmother, Lucinda. As Ella grows up she is plagued by the gift of obeying everything that she is told to do. Her father remarries after her mother passes away. Fed up with being at everyone’s will but her own, especially her stepmother and two stepsisters, she sets off to find Lucinda to take back the gift. With her traveling companions, a talking book and an elf she met along the way, her adventure has her outwitting magical creatures and unscrupulous characters in her goal to gain control of life. At one point she just misses her fairy godmother at a Giant’s wedding reception. Along the way she crosses paths with the kingdom's idol worshiped prince, Prince Charmont, who accompanies Ella on her journey and along the way they fall in love. Avoiding letting the prince know she must obey what she is told to do, she is determined find her fairy godmother and gain control over her own self. Fighting off the drive to kill the prince, ordered by his greedy evil uncle, Ella is able to break free of the cursed gift. She discovers what is inside her is stronger than any spell (Ella Enchanted). In the film’s establishing shot the camera has the viewer seeing through its eye gliding through an ached bell tower high above a little middle ages town and soaring over the countryside; cottages with straw roofs, green meadows spotted with patches of thick forests and fields of ripening vegetables. Color was throughout the film from backgrounds to the characters clothing. The story was mostly told by a narrator who spoke in rhyming verses that gave the viewer his point of view and through Ella’s. Background music was used when Ella’s new stepmother arrived at the home that gave the essence of upper class, elegance and pose. When Mandy showed Ella her boyfriend, Benny who was a book, light aired twinkling could be heard that emphasized magic was involved. Many cuts and intercuts were used in varying scenes. The first ones were used early in the film of Ella at her dying mother’s bedside with close-ups to show the feeling each charter was having during the conversation as well as Ella obeying. Several cuts were in the scene of a school class debate and some close-ups from Hattie to Ella as each spoke and Areida’s, Ella best friend, facial expressions. A humorous cut was employed as Ells was standing ext to a poison ivy patch when she was told to pick some flowers for a â€Å"family photo† then cut to the next day of her stepmother and stepsisters covered in an itching rash with Eritha Franklin’s song Respect as the background music. Another cut that showed different viewpoints was applied as the viewer seen Prince Char and Ella on horseback riding up a hillside then cut to what they were seeing, enslaved giants laboring in the vegetable field. In the scene at a giant’s wedding reception and near the film’s end at the coronation ceremony many cuts were used showing different angles of characters, dancers, Ella and the prince. A tracking shot was used, viewed from above, of Ella leaving through a back door of her home first viewed close then track away widening the shot to see Ella walk down the sidewalk. Another was of Prince Charmont sitting in a throne style chair close-up then the camera tracked away down the isle at the coronation ceremony filling the view of his audience. Other than the film’s shots it throws in some real life issues. The film has some integrity as it does deal with some serious problems. The main plot focused on Ella trying to find Lucinda to take back the gift of obedience. A subplot dealt with the bad conditions that many of the magical beings in the kingdom had to live under. Racial prejudice and segregation is a timeless subject and is still dealt with to date. Many of differing backgrounds and heritages are mistreated and cast aside. A believable solution is a person with political power can change the laws of the land as Price Charmont could when he became king. But the movie was not a whole lot true to life. A moral to the story is find the inner strength and courage inside you and with them you can change your world; we have the power to change within ourselves. Another moral is that you shouldn’t have to always do what people tell you and be yourself, no matter what anyone else tells you to be. Being a fairytale Ella Enchanted does violate probability with magical flying fairies, gift curses, talking snake and book. The movie contained many stereotypes of flesh hungry ogres, dancing and singing elves, greedy schemers, ignorant handsome royalty, ninja fighting, sneaky snake and rock concert teen idol worshiping females. There were also a couple of references to the Grimm Brothers and their fairytales. Cinderella and Ella Enchanted bear some resemblances. A beautiful young maiden, treated badly by her family, is assisted by magic to obtain a goal. She is upgraded to a stately position by a person of royalty and is loved for her own good qualities (Kennedy). The young prince is depicted as handsome and genuinely kind. Similarities aside, Ella is a Cinderella of the twentieth century. â€Å"Suppose Picasso had decided during his Cubist period to paint the Cinderella story. The familiar elements — the heroine, her sinister stepfamily, Prince Charming, the glass slipper — would be on the canvas somewhere, but tipped over and looking freaky. Something similar goes on in â€Å"Ella Enchanted,† a lively deconstruction of the hoary fairy tale. †(Stein). Unlike Cinderella who wants the handsome prince Ella is a headstrong woman who refuses to swoon over a charming prince (movies. com). She is not a wish only kind of person. Both protagonists obey orders; Cinderella does so willingly where as Ella does so unwillingly but must due to her gift. Both have the same antagonist; evil controlling stepmother and cruel stepsisters. Ella Enchanted goes further with including dealing with a greedy scheming uncle and his equally sneaking sidekick snake. Cinderella receives aid to be no longer taken advantage of where as Ella takes it upon herself to do something about it. â€Å"A glass slipper comes into play — not in its traditional guise as a way to take the measure of the true Cinderella — but as an item for sale at a local bazaar† (Stein). Ella Enchanted is more of a modern take than the Cinderella princess fairy tale. Each story entertains an audience of their time. Cinderella is a more charming non-humorous attraction with beautiful gowns, little doves and a hazel tree as compared to Ella Enchanted that is riddled with comedy and modern references. The combination of a magical world with wand wielding fairies, elves, giants, ogres and twentieth century pop culture humor gives the film a spellbinding appeal. The film incorporates a teen idol worship type culture with scenes of screaming maidens swooning over the dashing prince. There are pictures and posters in â€Å"Medieval teen† (magazine in film) and going to the â€Å"Middle Ages mall†. Ella Enchanted gives a present day twist to the rags to riches idea. Cinderella is one of the most recognized tales and the theme appears in stories of many cultures. It has inspired countless books, films, and dreams of young girls. The crosses of blended families and conflicts of classes through generations may be why the story has been a classic. Cited Works Ashliman, D L. Grimm Brothers' Home Page. 2009. University of Pittsburgh. 3 July 2009 . Ella Enchanted. Dir. Tommy O'Haver. Perf. Anne Hathaway and Hugh Dancy. 2004. DVD. Miramax Films. Grimm, Jacob, and Wilhelm Grimm. The Annotated Brothers Grimm. Trans. Maria Tartar. New York: W. W Nortoin & Company, Ltd, 2004. IMDb. com: Tommy O'Haver. IMDb. com, Inc. 6 July 2009 . Kennedy, Elizabeth. Cinderella, Cinderella: Online Resources. † About. com:Children's Books. 20 June 2009 . O'Niell, Thomas. â€Å"Guardians of the Fairy Tale: The Brothers Grimm. † Grimms Fairy Tales. 1999. National Geographic. 5 July 2009 Stein, Ruthe. â€Å"‘Ella Enchanted' is not your grandmother's Cinderella. † SFGate. 9 Apr. 2004. 22 June 2009 . â€Å"Synopses for Ella Enchanted (2004). † Mooviees. 2002. 22 June 2009 . â€Å"Tommy O'Haver. † Hollywood. com: Tommy O'Haver. Hollywood. com, LLC. 6 July 2009 . Uhle, Frank. â€Å"Miramax Film Corporation. † BNET. 1993. CBS Interactive Inc. 6 July 2009 .

Customer Service Essay - 1845 Words

Customer Service Questionnaire (step 5 of 6) Screening Questions | Instructions This questionnaire has been designed to help us to understand whether the role of customer assistant is right for you, as well as help you to understand more about what it might be like to work for Tesco. Based on actual experiences of Tesco customer assistants, each question describes a situation that you might find yourself in while at work. You should imagine yourself as a customer assistant in each situation and select one of the three options. The one you select is the option you would do in each of the given situations. | | *Question 1 You are refilling a section of shelves in the store which you need to have completed before your break. Your†¦show more content†¦A customer asks you to help them to take their shopping to the checkout. Answer A: Tell the customer that you cannot help them because if the spilt yoghurt is not cleaned up it could cause an accident. Answer B: Ask the customer to wait while you find someone else to finish cleaning up the spilt yoghurt so that you can assist the customer. Answer C: Tell the customer that you would be happy to help them with their shopping once you have finished cleaning up the spilt yoghurt. | | | *Question 8 You have just returned from your break and are about to start refilling the sweets aisle when a customer approaches you to complain that the apples they bought tasted very bitter. Answer A: Listen to the customer’s complaint so that you can decide on the best way to help the customer. Answer B: Suggest that the customer goes to Customer Services as you have been asked to refill the Sweets aisle. Answer C: Ask the customer to wait while you go to find a manager to help them. | | | *Question 9 You have a long queue of customers waiting to be served at the checkout. While you are scanning a customer’s shopping one of the products does not scan properly. You need help to find out the product’s price but your colleagues are serving other customers. Answer A: Apologise to the queue of customers while you alert your team leader and offer to help the customer to pack their shopping. Answer B: Suggest that the customers inShow MoreRelatedCustomer Service2488 Words   |  10 PagesCustomer Service Research Paper Before I get into further analysis of my own personal experience, I am going to explain about different characteristics that are involved in customer service. Most businesses will tell you that quality customer service is the keystone to success. An essential component of outstanding customer service is the possession of a great staff. Larger companies may be weighed down by employee handbooks that specify the customer service guidelines. 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