INDIVIDUAL CASE STUDY Essay Example | Topics and Well Written Essays - 2250 words

INDIVIDUAL CASE STUDY - Essay Example Thus its organizational culture and leadership strategies are reflected in its focused strategic initiatives such as SWOT, PESTEL analysis and so on. However its leadership related and organizational culture centric problems have been highlighted in order to focus attention on its current level of operations. Business strategy is defined as the longer term directional thrust of the organization with specific focus of attention on resource capability enhancement strategies to achieve organizational goals in a competitive environment to satisfy stakeholders’ demands (Johnson and Scholes, 2002). The Real Chocolate Company Inc. has been in business for approximately three decades and now has become one of the top hundred fastest growing small public companies in the USA. Its concentration on gourmet niche chocolate market in the US is particularly significant against the backdrop of ever increasing diversity and complexity of the gourmet chocolate industry. With almost 300 chocolates in the portfolio and a further 100 turned out on special occasions like the Valentine’s Day, the company has achieved a marvelous feat of targeting every segment of the gourmet chocolate market. The company’s success is determined by the quality and strange enough the quantity of the product. With a gamut of popular proprietary recipes of its own, the company has positioned itself in the US market with unparalleled success. Its use of the best ingredients and chocolates has led to the current wave of demand for its caramel-coated apples, truffles, toffees and fudges among others which include even a range of sugar-free sweets. The company has been marketing a health-centric line of products to the health conscious customer. According to the National Confectioners’ Association (NCA) in 2006 alone the retail sales of confectionery topped $ 28.9 billion in the US while that of retail chocolate