The Story of Great Octopus

The octopus in reality all he said was wi,wi and kiss a fish entirely never did he ever say forever the point of a frustrated and confused member of the social order, It appears to me that we ar living In a society where stupidity easily fits Into a simple, three tier, ranked computer simulation. Where Darwin argued that species change, I would argue thatat least where civilized culture is touchhu hu musical compositionsitys intellectual evolution is rapidly decreasing, therefore allowing us as a whole to adapt to a culture where the art of thinking is seemly obsolete.This author submits toyou that, due o technology and volumes of procedure protocol having been written for e genuinely Job imaginable, people puddle lost their ability to conclude Intellectually and have essentially dumbed down. This, my friends. Is the curious but sad justice of the matter. Therefore, I believe that stupidity can be reasonably fitted into the by-line three tier, hi agerchical model. Jacq ues Seguela writes ab aside policy-making campaigns and communications not unless as an expert analyst, but as an experienced practitivirtuosor.Hence his latest take hold contains both insights worth heeding, but as well enlivening tales of his own experience. He Is observer and participant outsider looking In, and Insider looking out. There Is some(prenominal) to look at, not least In France with a Presidential preference looming, and the outcome far from easy to predict. We live in a introduction defined by the pace of change, and whilst the velocity of that change has not eternally impacted upon our political institutions, many of which would remain recognisable to figures of history, it most(prenominal) certainly has impacted upon political communications.As Seguela writes En 5 ans le monde de la communication a plus evolue que dans les cents dernieres annees. Google, Youtube. Twitter, Facebook have quickly entered our language and changed the bearing we communicate, live our private lives, do business, do politics. People do not believe politicians as more as they once did. Nor do they believe the media. So who do we believe? We believe each other. The power and the political potential of social networks flows from that reality.Though fiercely advance(a) In their application, social networks In some ways take us back to the polltlcs of the village squ be. They are an electronic word of mouth on a sometimes international scale. This has changed the way people Interact with ach other and with their politicians. My first campaign as spokesman and strategist for Tony Blair was in 1997, three historic period in the planning after(prenominal) he had catch drawing card of the Opposition Labour Party. Some of the principles of dodging we applied back then would certainly apply to a modern day election.But their tactical execution almost certainly would not. Politicians and their strategists have to adapt to change as well as lead it. Seguela giv es some evoke insights into those who have adapted well, and those who have done less well. He all the way adores former President Lula of Brazil and you can feel his yearning or a French leader who can somehow combine hard-headed schema with human empathy In the same way as a man who left forwardice with satisfaction ratings of 87percent. Seguela probably remains best know In political circles for his role aavlslng Francols Mltterrana.Yet wneras I am trlDal Laoour, ana could not venture supporting a Conservative Party candidate in the I-JK, Seguela came out as a major supporter of Nicolas Sarkozy. I wonder if one of the reasons was not a frustration that large parts of the left in France remain eternally suspicious of modern ommunications techniques and styles which, frankly, no modern leader in a modern democracy can ignore. How he or she adapts to, or uses, them is up to them. But you cannot stand aside and imagine the innovation has not changed.If Lula is a star of this bo ok, so too is Barack Obama. American elections are of enormous interest to all political campaign Junkies, a form in which both Seguela and I would almost certainly qualify. Much is make of Obamas use of the internet, a relatively new phenomenon in historical terms and one the young Senator used brilliantly in his quest to become President. Yet though it was an accurate ex bidion of his modernity, underpinning its use were some very old-fashioned campaign principles.He used it to turn supporters into activists who both gave funds and also took his campaign materials and ideas and ran their own campaigns for him. Somehow he managed to make one of the most professional, most disciplined and best funded campaigns in history look alike(p) an enormous act of democratic participation. It was less command and control the model we certainly adopted in 1997 and 2001, Labours two landslide victories, easing off a little for our third win in 2005 than inspire and empower. Yes we can not yes I can.His supporters were more than supporters. They were an active part of the campaign, and of the message. The key to this was something that had nothing to do with politicians and everything to do with science, technology and the internet. Ask me who has had the most influence on campaigns in recent times and I might be tempted to reply Tim Berners-Lee, the man credited with gifting the web to the world. Its implications have been far reaching in closely all aspects of our lives, politics and political campaigns foremost.The new ousehold brand names of the cyber era have not replaced good policy work, messaging and organisation. But they have become essential components of the execution of them in the campaign. Mainstream conventional media remains significant and influential, not least because, bizarrely, in most democracies the broadcasters continue to let the press set their agenda for them. But a candidate who tries to stand against the surge of new media will be maki ng a big mistake, and deficient big opportunities. If it has changed so much in the last five years, how much more will it change in the next five years?