Cultural Globalisation Through Japanese Culture

Cultural globalization is the rapid traversing of ideas, foreign influences, technologies, spread of diction, markets and set across study borders. It not only increases freedom of choice, but in addition revitalizes purifications and heathenish artifacts through interconnectedness and interaction between citizenrys of assorted goals and ways of life. In the article Nipponese Popular Culture by Nissim Otmazgin explores the dissemination of Japanese destination harvest-homes throughout East and Southeast Asia by conglomerate modes and analyses the expansion of popular culture through Steger readings.Does globalization make people around the world sameness or differences in global culture? One effect is that it promotes greater cultural homogeneity. Sometimes public demands, common liquidater preferences, and large bodies of common information can lead to the blending of cultures and the erosion of cultural differences. It is a myth that globalization involves the im position of cultural uniformity, alternatively than an explosion of cultural ex limiting. But, cross-cultural exchange can spread greater diversity as sound as greater similarity.People over thrust more choice, but they often demand similar things. For instance, Amazonian Indians eroding Nike shoes, denizens of Southern Sahara purchase Yankees baseball caps, Palestinian youths displays Chicago Bulls sweatshirts in Ramallah and feeding fast-foods at Mc Donalds ( Steger, 73) shows thriving of American products in a large case. These worries cultural pessimists as well as optimistic hyperglobalizers that the burn down of an increasingly homogenized popular culture under Western culture industry ( Steger, 72).It seems that local anaesthetic cultures and national identities ar dissolving into a unrefined of American consumerism. That cultural imperialism is said to impose American values as well as products, promote the commercial at the expense of argument profits, and subs titute superficial pleasure for deeper satisfaction. Peoples culture in the sense of their sh atomic number 18d ideas, beliefs, knowledge, inherited traditions and art may hardly be eroded by mere commercial artifacts. The profound cultural changes have little to do with Western ideas.Sociologist Roland Robertson points out that global cultural flows animate local cultural niches (Steger, 77) resulting cultural hybridity increases diversity within societies but at the expense of making them more alike. It is noted from the article that the introduction of Japanese culture in East and Southeast Asia in an unprecedented scale is due to Asian fragrance which resonates with the local consumers (Otmazgin, 2). For instance, Japanese television dramas and animations howdy Kitty, Ampan Man and Poke mon are seen everywhere in the Asian city.In this way, Japanese popular culture is gradually adapted and incorporated into local popular culture through translation. Iwao Sumiko concludes th at Japanese popular culture products embody modern ideas that consumers strategically choose (Otmazgin, 3). This believes that globalization is not globalizing western culture and western cultural icons. Therefore, Asian people no longer consume the West, but rather a Japaneseindigenized or hybridized product (Otmazgin, 3) reinforcing the concept of local as mediated of global culture and foreign influences as mediator to global culture.Does globalization make national identity in global culture dead? Its hardly. respective(prenominal) choice is fragmenting the imposed uniformity of national cultures. New hybrid cultures are emerging, and regional ones re-emerging. National identity is not disappearing, but the bonds of nationality are relaxation method and they continually shape and reshape cultural scenes and lifestyles (Otmazgin, 8). By and large, people choose the in the alto trip upher ways because they are more relevant to their needs and new opportunities. Lets consider an example of interpenetration of cultures from medicament, television and language products.In television, MTV in Asia promotes Thai pop stars and play rock melody of various artists and bands from distinct countries that are sung in Mandarin. The television and music production favors localizing content and broadcasting in Asian languages, creating new cultural genres and introducing local as well as international pop music to its audiences (Otmazgin, 10). Countries like Hong Kong, Seoul, Shanghai watch Japanese, Korean and Chinese dramas, read cosmic books and animation series that are translated or in the original language.If these someone people choose to watch different cultural products that doesnt retrieve they lose their collective national identity. These cultural forces can rapidly stimulate domesticated, changing national and socio cultural styles, but not destroying it. Another example around the globe English language. Language is often at the rawness of nation al culture and a common global language would for certain be a big plus. English is considered as internationalization comp atible with diverse languages.Since not all languages use the same alphabet, one goal is to get a standard based. Because of English, many other languages are becoming extinct is not true. Nowadays, the internet has given all its users the ability to speak and put out to people from vastly different cultures and languages. Therefore, globalization promotes true global association that supersedes the concept of state or country, and language become glocalized as well as more diversified so as to cater to different tastes.Likewise, the growth of a music industry, under exposure to foreign influences, has not led to the extinction of regional music, for instance the lyrics are in Japanese and the music follows Western pop/rock standards. The upshot of all this change is that national cultures are fragmenting into a kaleidoscope of different ones. New hybrid cul tures are emerging. Regional cultures are reviving. Individuals are forming new communities, linked by divided up interests and passions that cut across national borders emphasis on universal homogenization.