Does Communication Enhances The Customer Satisfaction Of Body Shop?

Does communication enhances the client satisfaction of Body Shop? nominee Number: 001306-011 Hwang Yen Ming 2/27/2009   Table of table of contents administrator Summary2 Introduction3 Methodology4 Literature Review5 Results6 - 8 Customer Comments9 Conclusion10 Appendix A10 - 12 administrator SUMMARY A Customer Satisfaction look back was undertaken in the week of 16 22, February 2009 involving an sign independent client satisfaction receipt and a second survey administered unrivaled week later on to confirm the customers original response. A come up of 200 customers participated in stage one of the survey. In statistical terms, the survey squeeze out be relied on with a amply degree of accuracy. boilers suit the following conclusions can be raddled -there is a steep take of satisfaction with customer and content reflected in 96% of respondents being resulting to advocate Body Shop to an otherwise somebody in the initial survey and a week later, -Communication strategy require to speci every(prenominal)y target service intermediaries and build dominance and symmetry in referring customers to Body Shop, -Information determination should be reviewed to ensure breeding delivery is timely and discipline is specific to the customers inquiry.

In general, the survey results pull up stakes allow Body Shop to target specific gaps in communication as a strategic priority all over the coming year. The quality of the survey results guards the continued part of this implement to ensure services remain targeted to customer necessitate and expectations. Ari! sing from this, it is proposed to rate the acquisition of a relational surveying light beam to support future surveying activities that will allow for results to be generated in a timely manner and responses to be bounce back jibe against factors such as area of age, gender and other demographic data to deliver a higher level of commonness in survey results. Introduction The Body Shop, a British severalize active in...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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